Count Your Blessings for Effective Project Sponsorship

It was just before Christmas one year and someone asked what a Project Manager’s festive song would be. I said “White Christmas” by Bing Crosby, as it reminded me about Project Sponsorship. As the lyrics go: “I’m dreaming of a white Christmas, just like the ones I used to know”, and I thought this rings true for Sponsors – “I’m dreaming of Project Sponsors, just like the ones I used to know”. And, just like a white Christmas, I hadn’t seen one in a while!

This session looks at the importance of the role of the Project Sponsor on success. The first person to spot the additional Bing Crosby reference in the session will win a prize!