Effective Sponsorship is the Key to Success

Every year lots of surveys tell us the same things that some of us have been reading for the last 40 years – more projects fail than succeed. And it’s often not down to the programme or project managers. Too few senior managers and executives in
organisations do enough to change the culture of project sponsorship and delivery in their organisation, but all would say that they welcome the opportunity to be educated.

In this session Martin will outline some of the key research about the importance of the role, what makes a good sponsor, how can organisations embrace and support the role, what help and support can sponsors call on.