Ethnographic research – “Designed for Humans”, the future of PPM Applications?

There has been an Industry shift for the core PPM Persona – the project Manager. The need to leverage project & program management to orchestrate the rate & pace of bringing new products & services to market has effected a change in who project managers primarily are.

Chris Reeves will discuss how CA Technologies has used Ethnographic research in their bid to transform the User Experience for 70% of project managers. Using a “Design for Humans” approach CA have conducted a study of people doing their jobs in their work environment (using sticky notes, to do lists, etc.) not interacting with software. The aim of this research was to focus on the Persona and provide solutions for a person, not features for a release and to answer the question what is the job you “hired” the software to do?