Project Sponsor: What’s in a name?

What’s in a name? That which we call a rose by any other name would smell as sweet” (William Shakespeare).

Whether you call the role a Sponsor, or an Executive, or a SRO (Ian has heard all three terms used interchangeably), the name does not affect what the role really should be. Drawing on his experience of working with many different organisations on developing the Sponsorship profession, Ian will take you through the key knowledge, skills and behaviours Sponsors really need to perform the role effectively.